Selling Behaviour in Installments from a Socio-Cultural and Islamic Perspective: A Case Study of the People of Bone-Bone Sub-district, South Sulawesi, Indonesia

Erma Rosdiana, Munsi Lampe, Icha Musywirah Hamka, Aminata Sukriya

Abstract


Purpose – This study aims to explain the installment sales behaviour of sellers in the Bone-bone community. Goods sold include clothing, kitchen utensils, motorbikes, and tupperware.
Method – By using qualitative research methods with descriptive type of descriptive research, the researcher conducted an indept interview to obtain a comprehensive a comprehensive picture of installment activities. Data analysis was conducted whilst in the field and after the field. The data analysis technique used is qualitative analysis technique.
Result – The findings of this study indicate that the promotion carried out by traders of two kinds, promotion in stores and traveling promotions.
Implication – The implication of this research is to provide socialization education as a reference for community life transactions in accordance with Islamic law, then provide knowledge regarding the concept of transaction agreements in society.

Keywords


Promotion, merchants, housewives, buying and selling behavior

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Al-Amwal, Journal of Islamic Economic Law, p-ISSN: 2541-0105 and e-ISSN: 2541-3910

 
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